Don Julio Primavera

Under the direction of Memo Matthews and with the Adrenorama team, we approached this project with a dual focus, prioritizing both video and still photography. The production was centered on a warm and luminous aesthetic, using natural light to evoke a sense of joy and aspiration. Filming in the ocean required meticulous planning and a strict safety protocol, but the vision was clear: to capture the beauty of the environment to create a visually impactful narrative that would do justice to the brand.

The result is a cohesive visual campaign that elevates the launch of Don Julio Primavera. The video and still photography pieces work together to tell a story of celebration and enjoyment, positioning the tequila as a drink for the most special moments. The project is a testament to our ability to manage the complexity of a large-scale production in a challenging environment, delivering a final product that is as elegant as the tequila itself.