Ale Velarde, a talented makeup designer and one of the few grooming specialists in Mexico, needed a digital platform that would do justice to her vast career in the film industry. The main challenge was to organize and shape her extensive project portfolio, from collaborations with major artists to behind-the-scenes work. Ale sought a design that would represent her, choosing the color black as a base to evoke elegance, sobriety, and professionalism.
Our Approach
We approached this project with a design and development mindset that prioritizes visual storytelling and usability. We relied on a clear methodology to systematize her work, creating a website that is not just a portfolio but a curated experience. The design was centered on a black color palette to create an elegant and sophisticated canvas that gives absolute prominence to the images of her work, allowing the quality and detail of her art to shine on their own.
Our Solution
The result is a website that merges aesthetics with functionality. As the designer and developer, I was able to create a platform that is a true reflection of her art. The impeccable organization and minimalist design fluidly guide the visitor through her career, showcasing how Ale's vision brings characters to life, proving that the best way to project a body of work is through a functional and aesthetically solid platform.
